BEYOND THE FAMILIAR

  • offers a practical framework to help companies achieve long-term organic profit growth. It focuses on actionable customer insights flowing freely through the business and ultimately leading to consistently great customer solutions and experiences and a strong brand. It gives specific advice and examples on how to:
  • - OFFER AND COMMUNICATE A CLEAR RELEVANT CUSTOMER PROMISE
  • - BUILD CUSTOMER TRUST BY RELIABLY DELIVERING THAT PROMISE
  • - DRIVE THE MARKET BY CONTINUOUSLY IMPROVING THE OFFER, WHILE STILL RELIABLY DELIVERING IT
  • - GET FURTHER AHEAD BY OCCASIONALLY INNOVATING BEYOND THE FAMILIAR
  • - SUPPORT ALL THIS WITH AN OPEN ORGANIZATIONAL CULTURE
  • If you're looking for valid, practical guidance on how to achieve long term organic profit growth, this is it

What others say...

  • “Profitable growth isn't sustainable without relentless, customer-relevant innovation. Lucky for you, Beyond the Familiar is filled with insights and advice on how to make this happen. It's a must read for anyone who wants to get a jump on the future.” Gary Hamel, author of The Future of Management
  • “The value of Beyond the Familiar lies almost as much in the silver bullet solutions it debunks as in the infinitely wise marketing principles it advocates. In their search for the secrets of consistent growth, Barwise and Meehan distil the experience of others with merciless objectivity. Shareholders could sleep better at nights if every CEO had absorbed their fundamental lessons.” Sir Martin Sorrell, CEO, WPP

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